The value of products, brands have brand value.

To do business, the value of their products; do brands, brands have brand value. The sale of products, brands can sell, buy a consumer product, the product is obtained by the interests of the consumers if it is to buy the brand value of what will be the value of the brand. If Brand can not bring benefits to consumers, the brand will not be able to trafficking, trafficking can not be something we have to shape it, why? More products to sell products on the interests of the line. So now that you have to shape the brand, the brand must have a separate value of its separate value and products to meet the meet is not the same, the consumer products to meet the needs or interests of the demand; and brands to meet the demand although there are, but More sexual desire.

The soul is the desire to satisfy consumers in order to meet their soul will spend money, which is to meet the brand to consumers. Brand to the consumer's mind is a demand for the emotional value, the value of the interest is.