Editor of the brand's interpretation of paragraph

Brand, the vast number of consumers and businesses an excellent product quality and perfect after-sales service, a good image of the product, the value of a good culture, good management and so on the outcome of ┉ formed by a cognitive evaluation and is Business operations and the investment managers of the huge human, material and even several generations of hard work to build long-term up-to-consumer trust in a ......

Quality is the essence of the brand, infrastructure, but also the brand to life; services brands is an important support is an integral part of the goods is the focus of market competition; is the image of the brand in the market, consumers have shown the personality, Reflected in consumer brand awareness and evaluation; culture is the value of the brand's content, is the form of material and spiritual form of a unified, modern consumer society, psychological and cultural values of the combination;

Brand management is the best guarantee of success depend on the successful brand management all depend on the creation, development, innovation, the brand is to be the basis for the healthy growth of ...... Competition so that the issue highlights the brand out. It is generally believed that a brand name, term, marks, symbols or designs, or their combination with each other to identify a seller or a group of sellers of products or services, and competitors with products and Differentiated services. With the brand's link to some of the concepts are as follows: Brand Name: Brand can be read - words, letters, numbers or phrases such as a combination. Such as Haier, Double Happiness 1999, TCL, and so on. Brand logo: the brand can not in vocal parts - including the symbols, patterns or colors or fonts obvious. Nike, such as a hook shape, the Little Swan Swan modeling, IBM fonts and the standard dark blue color and so on. The role of brand; or employment is the personification of the logo to represent the brand, such as Haier Brothers, McDonald, Mickey Mouse, Master Kong, and so on. Trademark: protected by law as a whole brand, brand logo, brand or the role of the various elements of the portfolio. When the use of trademarks, use the "R" or "Notes" express, meaning a registered trademark.