Brand is not for the sake of their own

I think there are a lot of media brands have opened up a section, look for a number of entrepreneurs and experts talk about the brand, are the results of the Abduction bend. Moderator of the media do not understand the brand, she said the final we have to do to become a big brand, it seems like we are able to manufacture atomic bombs like to create a brand. In fact, the brand itself is not able to do so, it must be recognized by consumers. This has been recognized by many elements of the value of the portfolio, will take time, because this is not a simple recognition of the value of interest through public relations - public relations is also a means to shape the emotions of other people's psychological value recognition.