According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.