The general definition of the brand

1. General definition: a brand name, term, symbol or design, or their combination, their purpose is to identify a seller or a group of sellers of products or services, and with competitors Products and services to distinguish.

2. As a strategic brand development of the definition: the brand through these elements and a series of market activities and the results shown by the formation of an image recognition, the sense of quality awareness, as well as those shown and customer loyalty , In general, it is a form of intangible assets. Therefore, this time a brand is emerging as an intangible asset.