Monday, November 3, 2008

Edit this paragraph of the origin of the brand

Edit this paragraph of the origin of the brand

Brand of English words Brand, a source of ancient Norwegian Brandr, which means "burning." People in this way to mark livestock with others, such as the need to distinguish private property. In the Middle Ages in Europe, artisan crafts in this way to fight stigma in their own arts and crafts on Luoxia tags, so that customers identify the origin of products and producers. This raises the original trademarks, and to provide consumers with guarantees, at the same time to provide legal protection for producers. Early in the 16th century, whiskey distilled whiskey producers will be baked into a bucket in the name of the producer, to prevent unscrupulous traders tacit. By 1835, the Scottish brewer's use of "OldSmuggler" brand in order to protect the distillation process using special wines of quality reputation.

In the "Oxford Dictionary", the brand would be interpreted as "proof of ownership used as a symbol of quality, or other purposes", that is, to demonstrate quality and distinction. Over time, commercial competition and the changing retail patterns, the meaning of the brand bearing more and more rich, and even formed a specialized field of study - brand school.

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