According to the brand products for export or domestic sales division

Based on the product brand for the domestic market or international market brand can be divided into the domestic brands and brand for export. As the countries of the world in law, culture, science and technology, such as the macro environment there is a huge difference between a product market in different countries have different brands in the domestic market are also on stand-alone brand. Brand into the domestic brands and brand names for export to the dissemination of the negative corporate image as a whole, owing to historical and cultural reasons, have to adopt, and the new brand name should take into account the impact of internationalization.