In fact, the brand is the product of the concept of docking emotional crowd

We should be clear rationale for the concept of brand: the brand is the product corresponds to the concept of the consumer group's emotional needs. To shape the corporate brand products should be the product corresponds to the value of consumer sentiment reflected in the specific. For example, young girls like "Super Girl" Li Yuchun, and that Li Yuchun is that the "product" shown by temperament, habits, behavior, and other elements of the brand in line with those in the hearts of the emotional needs of girls, which had a value of the Li Yuchun is the value corresponding to the group's emotional needs, rather than her own needs. So is the brand name products to meet consumer sentiment corresponding to the value of things, not the product trademarks, packaging or the product of self-concept, and so on. Now many people in this area there are errors. Corporate existence of errors is understandable, because the Chinese enterprises have only just begun pondering how to shape their own brands. However, some experts also have such problems on the Taibuyinggai, these experts to guide enterprises to do the brand, is also not be vague.