Simple interest is not a recognized brand value

Do not have a consumer brand companies said that only correspond to the value of their psychological feelings will go to consumption, and only good part of the emotional value, but also accumulated more emotional value in order to achieve the overall brand identity. Simple interest is the recognition value, is the product of the interests of consumers. The brand is in the interests of the social environment of emotional needs and desires demand. All these enterprises have to think what to do if the brand is a short trip to the internationalization of the express train to catch a train companies will be how how to brand, which is too deep. This is different. So the concept is not brand China as a whole is clearly the market is facing a general phenomenon.