Brand into a certain degree of risk and uncertainty

The creation of brands in its growth process, due to changing market demand and continuous improvement in corporate capital could grow the brand, may also be reduced, or even a brand name in the competition out of the market. The growth of this brand There is a certain risk, its assessment of the degree of difficulty there, the brand risk, and sometimes because of the quality of enterprise products unexpected, and sometimes because of customs services, however, in some cases because of the brand of blind expansion of capital, poor operation, which gave The brand brings more difficult to maintain, corporate brands have emerged to assess the effectiveness of uncertainty.