The brand image

Brand is the intangible assets of enterprises, non-independent entities, not occupy space, but it is the most primitive purpose is to let people through a form of memory is easier to remember a product or business, the brand must have a material carrier Through a series of material to the performance of their vehicle so that the brand has formalized. Brand direct carrier which is predominantly text, images and symbols are the main carrier of indirect quality of products and services, reputation, reputation and market share. No carrier material, brand performance will not be able to come out, let alone achieve the brand's overall effect of the spread. The best brands in the carrier demonstrated a more prominent, such as "Coca-Cola," the text so that people can think of the effects of drinking the beverage, and its pattern of red and corresponding packaging can play a unique effect, another example of "McDonald's" in the yellow arch Form "M" will give more people in the visual effects?