Corporate brand is the intangible resources

As the brand owner by virtue of the brand can continue to benefit from the advantages of using the brand image of the power market expansion, with capital Pactrometer growing, so we can see the value of the brand. We value that can not be used as material assets, as expressed in the form of in-kind, but it could rapidly increase the intangible assets of enterprises, and can be used as commodities in the market transactions.

1994 World number one brand in the United States of Coca-Cola, whose brand value of 35,950,000,000 U.S. dollars, equivalent to 4 times its sales. By 1995, Coca-Cola's brand value on the open 39,050,000,000 U.S. dollars, in 1996 and rose to 43,427,000,000 U.S. dollars.

Although the creation of our country branded a late start, but the domestic brands of development more quickly, such as Yunnan Hongta Group, "Hongtashan", Zhejiang Hangzhou Wahaha, Shandong's Qingdao Haier, the Mianyang, Sichuan Changhong Group, and other well-known brand value is not Philippines, from 1998 to assess, for example: "Hongtashan" brand value 38,600,000,000 yuan, "Haier" brand value 24,500,000,000 yuan.

As a brand value of intangible assets may be visible to quantify, at the same time as a commodity trading brands, such as the brand to have set up enterprises in the form of shares, with the call to the brand franchise, joining the more famous subglottic, with a view to development.