Brand introduced -3

In Italy in 1978 before the formal creation of the DIESEL, count their age, only a young early twenties, and this has been levis jeans with a centuries-old founder, owned the age can not be mentioned in the same breath is indeed, not to mention the United States with the largest markets and a pair of jeans is inextricably难舍plot, however, DIESEL but within just a few years, a successful attack of the jeans market, part of the territory, there is no 323, is not easily reached.

DIESEL founder and president for MR.Renzo Rosso, yet to be set up in a DIESEL before the license is specifically for the Italian royal family to make the most of the jeans fit fine, so are extremely satisfied with the royal family, and popular acclaim, but in fact the money is not much aristocratic royal source, after all, scarce, so, RENZO with two of his friends decided to set up a company, can provide models fit, the quality of good, reasonably-priced jeans to all of the general public.