According to the brand into the behavior

According to brand their products in different industries can be divided into brand household appliances industry, brand, brand food beverage industry, chemical industry, household brands, car brands machinery, commercial brand, service brand, network information, such as industry brand categories.

In addition to the above-mentioned several categories, brands can also be based on the products or services in the market situation into a strong brand and vulnerable; based on the use of brand names with different brands into the means of production; and so on.

According to the brand products for export or domestic sales division

Based on the product brand for the domestic market or international market brand can be divided into the domestic brands and brand for export. As the countries of the world in law, culture, science and technology, such as the macro environment there is a huge difference between a product market in different countries have different brands in the domestic market are also on stand-alone brand. Brand into the domestic brands and brand names for export to the dissemination of the negative corporate image as a whole, owing to historical and cultural reasons, have to adopt, and the new brand name should take into account the impact of internationalization.

According to the source brand

Brand based on the source can be divided into private label brands, foreign brands and brand graft. Own-brand business is based on the needs of their own creation, such as Honda, Dongfeng, permanent, Motorola, Quanjude, and so on. Refers to foreign brands through franchising, mergers, acquisitions or other forms of the acquired brands. For example, Unilever's acquisition of Beijing, "Core Pacific" brand in Hong Kong Disheng trademark brand acquired by France ST Dupont. Grafting major brands through joint ventures, cooperative way with the formation of two brand new products, such as the Island - Liebherr.

According to the branded products of different segments of production and management division

According to the product's production and management will be able to link their brand into the brand manufacturer and operator brand. Brand manufacturers refer to the manufacturer for the production of its own brand of product design. According to the dealer is the dealer's own brand needs to understand the market, combined with the creation of enterprise development needs of the brand. Many brand manufacturers such as SONY (Sony), Mercedes-Benz, Changhong, and so on. Distributor brands such as "Sears" (such as department stores, "Wangfujing").

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

The expansion of the brand

Brand recognition has, on behalf of a product, a business enterprise can be used to display the advantages of this brand in the market's ability to develop, can help enterprises to take advantage of brand expansion capital.

The brand image

Brand is the intangible assets of enterprises, non-independent entities, not occupy space, but it is the most primitive purpose is to let people through a form of memory is easier to remember a product or business, the brand must have a material carrier Through a series of material to the performance of their vehicle so that the brand has formalized. Brand direct carrier which is predominantly text, images and symbols are the main carrier of indirect quality of products and services, reputation, reputation and market share. No carrier material, brand performance will not be able to come out, let alone achieve the brand's overall effect of the spread. The best brands in the carrier demonstrated a more prominent, such as "Coca-Cola," the text so that people can think of the effects of drinking the beverage, and its pattern of red and corresponding packaging can play a unique effect, another example of "McDonald's" in the yellow arch Form "M" will give more people in the visual effects?

Brand into a certain degree of risk and uncertainty

The creation of brands in its growth process, due to changing market demand and continuous improvement in corporate capital could grow the brand, may also be reduced, or even a brand name in the competition out of the market. The growth of this brand There is a certain risk, its assessment of the degree of difficulty there, the brand risk, and sometimes because of the quality of enterprise products unexpected, and sometimes because of customs services, however, in some cases because of the brand of blind expansion of capital, poor operation, which gave The brand brings more difficult to maintain, corporate brands have emerged to assess the effectiveness of uncertainty.

Corporate brand is the intangible resources

As the brand owner by virtue of the brand can continue to benefit from the advantages of using the brand image of the power market expansion, with capital Pactrometer growing, so we can see the value of the brand. We value that can not be used as material assets, as expressed in the form of in-kind, but it could rapidly increase the intangible assets of enterprises, and can be used as commodities in the market transactions.

1994 World number one brand in the United States of Coca-Cola, whose brand value of 35,950,000,000 U.S. dollars, equivalent to 4 times its sales. By 1995, Coca-Cola's brand value on the open 39,050,000,000 U.S. dollars, in 1996 and rose to 43,427,000,000 U.S. dollars.

Although the creation of our country branded a late start, but the domestic brands of development more quickly, such as Yunnan Hongta Group, "Hongtashan", Zhejiang Hangzhou Wahaha, Shandong's Qingdao Haier, the Mianyang, Sichuan Changhong Group, and other well-known brand value is not Philippines, from 1998 to assess, for example: "Hongtashan" brand value 38,600,000,000 yuan, "Haier" brand value 24,500,000,000 yuan.

As a brand value of intangible assets may be visible to quantify, at the same time as a commodity trading brands, such as the brand to have set up enterprises in the form of shares, with the call to the brand franchise, joining the more famous subglottic, with a view to development.

Brand is the exclusive brand

Brand recognition is used to manufacture or sale of the products or services. Brand owners through the legal process that enjoys the exclusive right to the brand, the right to ask other businesses or individuals can not be fake, counterfeit. This also means the exclusive brand, but our country in international competition is not a good use of legal weapons, not to play the exclusive right to the brand in recent years, we continue to see domestic Jinzizhaopai in the international market suffered the embarrassment of Situation: "Hongtashan" in the Philippines have been registered, more than 100 brands have been registered in Japan, more than 180 brands have been registered in Australia, and so on ... ... people should reflect in a timely manner, the exclusive right to make full use of the brand.

Edit this paragraph of the origin of the brand

Brand of English words Brand, a source of ancient Norwegian Brandr, which means "burning." People in this way to mark livestock with others, such as the need to distinguish private property. In the Middle Ages in Europe, artisan crafts in this way to fight stigma in their own arts and crafts on Luoxia tags, so that customers identify the origin of products and producers. This raises the original trademarks, and to provide consumers with guarantees, at the same time to provide legal protection for producers. Early in the 16th century, whiskey distilled whiskey producers will be baked into a bucket in the name of the producer, to prevent unscrupulous traders tacit. By 1835, the Scottish brewer's use of "OldSmuggler" brand in order to protect the distillation process using special wines of quality reputation.

In the "Oxford Dictionary", the brand would be interpreted as "proof of ownership used as a symbol of quality, or other purposes", that is, to demonstrate quality and distinction. Over time, commercial competition and the changing retail patterns, the meaning of the brand bearing more and more rich, and even formed a specialized field of study - brand school.

Editor of the brand's interpretation of paragraph

Brand, the vast number of consumers and businesses an excellent product quality and perfect after-sales service, a good image of the product, the value of a good culture, good management and so on the outcome of ┉ formed by a cognitive evaluation and is Business operations and the investment managers of the huge human, material and even several generations of hard work to build long-term up-to-consumer trust in a ......

Quality is the essence of the brand, infrastructure, but also the brand to life; services brands is an important support is an integral part of the goods is the focus of market competition; is the image of the brand in the market, consumers have shown the personality, Reflected in consumer brand awareness and evaluation; culture is the value of the brand's content, is the form of material and spiritual form of a unified, modern consumer society, psychological and cultural values of the combination;

Brand management is the best guarantee of success depend on the successful brand management all depend on the creation, development, innovation, the brand is to be the basis for the healthy growth of ...... Competition so that the issue highlights the brand out. It is generally believed that a brand name, term, marks, symbols or designs, or their combination with each other to identify a seller or a group of sellers of products or services, and competitors with products and Differentiated services. With the brand's link to some of the concepts are as follows: Brand Name: Brand can be read - words, letters, numbers or phrases such as a combination. Such as Haier, Double Happiness 1999, TCL, and so on. Brand logo: the brand can not in vocal parts - including the symbols, patterns or colors or fonts obvious. Nike, such as a hook shape, the Little Swan Swan modeling, IBM fonts and the standard dark blue color and so on. The role of brand; or employment is the personification of the logo to represent the brand, such as Haier Brothers, McDonald, Mickey Mouse, Master Kong, and so on. Trademark: protected by law as a whole brand, brand logo, brand or the role of the various elements of the portfolio. When the use of trademarks, use the "R" or "Notes" express, meaning a registered trademark.

Simple interest is not a recognized brand value

Do not have a consumer brand companies said that only correspond to the value of their psychological feelings will go to consumption, and only good part of the emotional value, but also accumulated more emotional value in order to achieve the overall brand identity. Simple interest is the recognition value, is the product of the interests of consumers. The brand is in the interests of the social environment of emotional needs and desires demand. All these enterprises have to think what to do if the brand is a short trip to the internationalization of the express train to catch a train companies will be how how to brand, which is too deep. This is different. So the concept is not brand China as a whole is clearly the market is facing a general phenomenon.

Brand is not for the sake of their own

I think there are a lot of media brands have opened up a section, look for a number of entrepreneurs and experts talk about the brand, are the results of the Abduction bend. Moderator of the media do not understand the brand, she said the final we have to do to become a big brand, it seems like we are able to manufacture atomic bombs like to create a brand. In fact, the brand itself is not able to do so, it must be recognized by consumers. This has been recognized by many elements of the value of the portfolio, will take time, because this is not a simple recognition of the value of interest through public relations - public relations is also a means to shape the emotions of other people's psychological value recognition.

In fact, the brand is the product of the concept of docking emotional crowd

We should be clear rationale for the concept of brand: the brand is the product corresponds to the concept of the consumer group's emotional needs. To shape the corporate brand products should be the product corresponds to the value of consumer sentiment reflected in the specific. For example, young girls like "Super Girl" Li Yuchun, and that Li Yuchun is that the "product" shown by temperament, habits, behavior, and other elements of the brand in line with those in the hearts of the emotional needs of girls, which had a value of the Li Yuchun is the value corresponding to the group's emotional needs, rather than her own needs. So is the brand name products to meet consumer sentiment corresponding to the value of things, not the product trademarks, packaging or the product of self-concept, and so on. Now many people in this area there are errors. Corporate existence of errors is understandable, because the Chinese enterprises have only just begun pondering how to shape their own brands. However, some experts also have such problems on the Taibuyinggai, these experts to guide enterprises to do the brand, is also not be vague.

The value of products, brands have brand value.

To do business, the value of their products; do brands, brands have brand value. The sale of products, brands can sell, buy a consumer product, the product is obtained by the interests of the consumers if it is to buy the brand value of what will be the value of the brand. If Brand can not bring benefits to consumers, the brand will not be able to trafficking, trafficking can not be something we have to shape it, why? More products to sell products on the interests of the line. So now that you have to shape the brand, the brand must have a separate value of its separate value and products to meet the meet is not the same, the consumer products to meet the needs or interests of the demand; and brands to meet the demand although there are, but More sexual desire.

The soul is the desire to satisfy consumers in order to meet their soul will spend money, which is to meet the brand to consumers. Brand to the consumer's mind is a demand for the emotional value, the value of the interest is.

Brand errors

Now the community talking about brands, companies hope to make up their own brands, brands do a good job, the state policy has also given a lot of support, the media also spread the idea of various brands. However, we present the brand concept, there are many errors in a lot of people on the brand awareness is not clear, resulting in shaping their brand of fuzzy act as they please, have a natural outcome of the brand is also unsatisfactory.

The general definition of the brand

1. General definition: a brand name, term, symbol or design, or their combination, their purpose is to identify a seller or a group of sellers of products or services, and with competitors Products and services to distinguish.

2. As a strategic brand development of the definition: the brand through these elements and a series of market activities and the results shown by the formation of an image recognition, the sense of quality awareness, as well as those shown and customer loyalty , In general, it is a form of intangible assets. Therefore, this time a brand is emerging as an intangible asset.

Brand

Is the brand owner to bring a premium, resulting in a value-added intangible assets, he is a carrier and other competitors for products or services with the name of the distinction, terminology, symbols, signs or design their portfolio of value-added A source from the mind of consumers in the form of an impression on the carrier.