Unicom's new brand identity
Today, China's telecommunications industry is at a crossroads of the epoch-making change, the telecom operators are carrying out an active transition. China Unicom Chairman Chang Xiaobing said that the beginning of this year, with 3 G, NGN, such as the advent of next-generation network, the company will achieve From "basic telecommunications network operators" to "the comprehensive modernization of communications and information service providers," the changes will provide business communications from the mainly to gradually supplemented by information communications and information to both the direction of change. "Modernization of the comprehensive communications and information service providers" as positioning the company of China Unicom. Change the face of the era and the new company positioning, March 28, 2006, China Unicom logo to replace the company's image (LOGO), a new, more international image to meet the new situation and new challenges.
From the beginning of the birth of China Unicom and China on the traditional-long pattern of Chinese knot formed a relationship. China Unicom to Care demonstrated by the end of the corporate image, using the two-long pattern from top to bottom connected to the "heart"-shaped logo, reflects the Unicom network linked to the same, but also the people of communicating with the interoperability and unhindered. Blue Care accompanied by guitar, has experienced 12 years of development by leaps and bounds, China Unicom by virtue of the unique spirit of innovation and strong technical strength, and gradually become the backbone of China's telecommunications industry. Today, China Unicom launched the red as the keynote of the company's brand logo (LOGO). The new logo is the same concentric guitar, the same as "China Unicom Chinaunicom", is different from the blue guitar concentric turns red.
According to the interpretation of China Unicom, China's new LOGO in the red, contains a complex of several thousand years of Chinese people of color, on behalf of enthusiasm, unrestrained and dynamic. Symbolizes happiness and good luck red increased corporate image and gives a strong affinity to the visual impact of flu, and China Unicom "innovation, energy, fashion," the companies targeted in line. Black ink is the most inclusive and cohesive color, is a symbol of noble and prudent. Red and black with a stable, harmonious and tension of visual beauty.
China Unicom in the new LOGO, the font in black ink red double-China "i" is Dianjingzhibi, both as two people anywhere in the communication, reflected the "free connectivity to all the" spirit of the brand, the combination of vertical Cleverly posed a propitious ear shape and strengthen the China Unicom customers in the hearts of good fortune and happiness of the image. At the same time the English letters "i", with the pronunciation of "love", the extension of "connected H. H., Xixixiangtong" brand philosophy; English Interpretation "I - i", "information - information" of the company "customer-centric" marketing model And "to provide integrated communications and information services," the concept of brand marketing. English into lower-case, get rid of the capitalization of the authority, Lengjun, and it becomes all the more pro-active and.
- Long pattern of "Guitar Care", graphics the same, but added a new connotation of the times, loop through the lines, a symbol of China Unicom as a modern telecommunications business in an orderly, smooth and Xunda Unicom's no cause to come to an end , Falling into day long. From top to bottom connected to the "heart", and displayed the image of China Unicom's communications, Effect of a principle of service, will always be for the sake of users, and users linked to heart heart.
In designing the new LOGO on the transmission and transformation, not only embodies China Unicom after years of development laid a solid foundation, reflects the new situation and take the initiative to face the strain, positive change in the spirit of enterprise. China Unicom's new brand positioning is "innovative, dynamic, fashion." Innovation - China Unicom is full of vitality, can provide updated and more personalized business communication and experience. Only by continuously exceeded and constant innovation, China Unicom to get better development. Vitality - China Unicom, as the result of telecommunications reform, emerging telecom operators and the market challenger, vibrant, dynamic distributed. Fashion - China Unicom keep making progress, advancing with the times, continuous innovation and business services, is committed to enhancing people's quality of life and work efficiency, and strive to create a lifestyle for people. Brand slogan "Let all the free connectivity." "Let all the free connectivity" embodies China Unicom to meet the people's freedom to communicate with the outside world the desire to help people achieve anytime, anywhere, in a variety of ways to contact and access to information, also demonstrated the commitment to China Unicom will use modern communication and information services To meet the people "heart smug, Xinxiangshicheng, every success" and wants "social and attribution, respected," the emotional needs of people through a higher level to meet the spiritual needs, reflects the company's brand value. Rose to a high degree of culture, "all" of the "extensive" and "freedom" of the "smooth", "connectivity" of the "harmony", "freedom of connectivity to all" fully reflects China Unicom will be the modernization of communications and Information services to serve the community, social solidarity with the forces, in accordance with "openness, cooperation and win-win" principle, with a high sense of responsibility, commitment to create a human and social harmony.
From blue to red, the color is not just the change also means that China Unicom from the "technology-oriented" true to the "application-oriented to meet consumer demand as the core" of a comprehensive change.
2006, known as the first year of 3 G. China's telecommunications industry is a positive response to this new era. Earlier this year, China Unicom raised from a "basic telecommunications network operators" to "the comprehensive modernization of communications and information service providers" into the goal. China Unicom launched today in red as the keynote of the new brand logo, reflects the company for 3 G, an international, future-oriented brand concept.
Implication technology, rational used to be blue, such as telecommunications and IT-technology industry representatives. However, since 2000, to "meet and enhance the lives of consumers" as the representative of the red logo Yijuntuqi emotional, appeared on the international "Blue" and "red" and the two camps. Blue camp, including IBM, Microsoft and other technology-oriented focus on the company and the Red camp, including Sony, Samsung and others, stressed that the application-oriented. In two camps in the differentiation and development, application-oriented to meet consumer demand as the core of the "red tide" has been sweeping across the world, the overwhelming;! China Unicom, a telecom enterprises based on the operational level of competition from the "heterogeneity of competition" to customers based on the level of "value chain competition." Customer-focused strategic thinking, will become the core of telecom operators service concept. 3G era real decision of the enterprise's core competitiveness is no longer technology, but how will enterprise technology applications to the consumer lives, to meet consumer demand and upgrade the quality of life. In future, China Unicom will be based on user needs and constant innovation, anywhere, anytime for consumers and the entire society to provide updates, richer, more personalized communications and information services.
As the industry continued to accelerate the process of globalization, China Unicom's corporate strategy also had a corresponding adjustment, the new situation of China Unicom establish a brand image of a higher demand. In addition, as the growing strength of the company, business development into the field more and more widely. The new brand logo will be more clearly demonstrated the company for 3 G, an international, future-oriented concept of the brand to customers and investors to convey the company's continued development and expansion of the self-confidence.
Therefore, China Unicom's new brand identity not only conform to the trend of the times and meet the needs of their own development company, China Unicom also reflects the "freedom of connectivity to all the" persistent pursuit.
China Unicom is a new, more international brand image, the characteristics of the times to meet the targeted enterprises, with a more competitive market strategies, as well as more pragmatic, more hard work, and the 3 G, an international, and the Future ready!
Posts
