According to the brand into the behavior

According to brand their products in different industries can be divided into brand household appliances industry, brand, brand food beverage industry, chemical industry, household brands, car brands machinery, commercial brand, service brand, network information, such as industry brand categories.

In addition to the above-mentioned several categories, brands can also be based on the products or services in the market situation into a strong brand and vulnerable; based on the use of brand names with different brands into the means of production; and so on.

According to the brand products for export or domestic sales division

Based on the product brand for the domestic market or international market brand can be divided into the domestic brands and brand for export. As the countries of the world in law, culture, science and technology, such as the macro environment there is a huge difference between a product market in different countries have different brands in the domestic market are also on stand-alone brand. Brand into the domestic brands and brand names for export to the dissemination of the negative corporate image as a whole, owing to historical and cultural reasons, have to adopt, and the new brand name should take into account the impact of internationalization.

According to the source brand

Brand based on the source can be divided into private label brands, foreign brands and brand graft. Own-brand business is based on the needs of their own creation, such as Honda, Dongfeng, permanent, Motorola, Quanjude, and so on. Refers to foreign brands through franchising, mergers, acquisitions or other forms of the acquired brands. For example, Unilever's acquisition of Beijing, "Core Pacific" brand in Hong Kong Disheng trademark brand acquired by France ST Dupont. Grafting major brands through joint ventures, cooperative way with the formation of two brand new products, such as the Island - Liebherr.

According to the branded products of different segments of production and management division

According to the product's production and management will be able to link their brand into the brand manufacturer and operator brand. Brand manufacturers refer to the manufacturer for the production of its own brand of product design. According to the dealer is the dealer's own brand needs to understand the market, combined with the creation of enterprise development needs of the brand. Many brand manufacturers such as SONY (Sony), Mercedes-Benz, Changhong, and so on. Distributor brands such as "Sears" (such as department stores, "Wangfujing").

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

According to the brand awareness of the radiation region

According to the well-known brands and radiation region, the brand can be divided into regional brands, domestic brands, international brands, global brand. Brand is the area in a smaller area of production and marketing of the brand, for example, the production of regional sales of the product characteristics. These products are generally in a certain range of production, sales, product range is not radiation, mainly due to product characteristics, geographical conditions and the impact of certain cultural identity, this is similar to the kind of movie where the main Shaanxi Opera in Shaanxi, Shanxi, mainly in Jinju, mainly in Henan Opera Henan. Domestic well-known domestic brands is the higher radiation national product, national sales. For example, the computer giant - Haier; cigarette giant - Hongtashan; beverage giant - Wahaha.

International brand is the well-known in the international market, high reputation, product radiation global brands such as Coca-Cola, McDonald's, Marlboro, Mercedes-Benz, Ericsson, Microsoft, such as Pierre Cardin.

The expansion of the brand

Brand recognition has, on behalf of a product, a business enterprise can be used to display the advantages of this brand in the market's ability to develop, can help enterprises to take advantage of brand expansion capital.

The brand image

Brand is the intangible assets of enterprises, non-independent entities, not occupy space, but it is the most primitive purpose is to let people through a form of memory is easier to remember a product or business, the brand must have a material carrier Through a series of material to the performance of their vehicle so that the brand has formalized. Brand direct carrier which is predominantly text, images and symbols are the main carrier of indirect quality of products and services, reputation, reputation and market share. No carrier material, brand performance will not be able to come out, let alone achieve the brand's overall effect of the spread. The best brands in the carrier demonstrated a more prominent, such as "Coca-Cola," the text so that people can think of the effects of drinking the beverage, and its pattern of red and corresponding packaging can play a unique effect, another example of "McDonald's" in the yellow arch Form "M" will give more people in the visual effects?

Brand into a certain degree of risk and uncertainty

The creation of brands in its growth process, due to changing market demand and continuous improvement in corporate capital could grow the brand, may also be reduced, or even a brand name in the competition out of the market. The growth of this brand There is a certain risk, its assessment of the degree of difficulty there, the brand risk, and sometimes because of the quality of enterprise products unexpected, and sometimes because of customs services, however, in some cases because of the brand of blind expansion of capital, poor operation, which gave The brand brings more difficult to maintain, corporate brands have emerged to assess the effectiveness of uncertainty.

Corporate brand is the intangible resources

As the brand owner by virtue of the brand can continue to benefit from the advantages of using the brand image of the power market expansion, with capital Pactrometer growing, so we can see the value of the brand. We value that can not be used as material assets, as expressed in the form of in-kind, but it could rapidly increase the intangible assets of enterprises, and can be used as commodities in the market transactions.

1994 World number one brand in the United States of Coca-Cola, whose brand value of 35,950,000,000 U.S. dollars, equivalent to 4 times its sales. By 1995, Coca-Cola's brand value on the open 39,050,000,000 U.S. dollars, in 1996 and rose to 43,427,000,000 U.S. dollars.

Although the creation of our country branded a late start, but the domestic brands of development more quickly, such as Yunnan Hongta Group, "Hongtashan", Zhejiang Hangzhou Wahaha, Shandong's Qingdao Haier, the Mianyang, Sichuan Changhong Group, and other well-known brand value is not Philippines, from 1998 to assess, for example: "Hongtashan" brand value 38,600,000,000 yuan, "Haier" brand value 24,500,000,000 yuan.

As a brand value of intangible assets may be visible to quantify, at the same time as a commodity trading brands, such as the brand to have set up enterprises in the form of shares, with the call to the brand franchise, joining the more famous subglottic, with a view to development.

Brand is the exclusive brand

Brand recognition is used to manufacture or sale of the products or services. Brand owners through the legal process that enjoys the exclusive right to the brand, the right to ask other businesses or individuals can not be fake, counterfeit. This also means the exclusive brand, but our country in international competition is not a good use of legal weapons, not to play the exclusive right to the brand in recent years, we continue to see domestic Jinzizhaopai in the international market suffered the embarrassment of Situation: "Hongtashan" in the Philippines have been registered, more than 100 brands have been registered in Japan, more than 180 brands have been registered in Australia, and so on ... ... people should reflect in a timely manner, the exclusive right to make full use of the brand.

Edit this paragraph of the origin of the brand

Brand of English words Brand, a source of ancient Norwegian Brandr, which means "burning." People in this way to mark livestock with others, such as the need to distinguish private property. In the Middle Ages in Europe, artisan crafts in this way to fight stigma in their own arts and crafts on Luoxia tags, so that customers identify the origin of products and producers. This raises the original trademarks, and to provide consumers with guarantees, at the same time to provide legal protection for producers. Early in the 16th century, whiskey distilled whiskey producers will be baked into a bucket in the name of the producer, to prevent unscrupulous traders tacit. By 1835, the Scottish brewer's use of "OldSmuggler" brand in order to protect the distillation process using special wines of quality reputation.

In the "Oxford Dictionary", the brand would be interpreted as "proof of ownership used as a symbol of quality, or other purposes", that is, to demonstrate quality and distinction. Over time, commercial competition and the changing retail patterns, the meaning of the brand bearing more and more rich, and even formed a specialized field of study - brand school.

Editor of the brand's interpretation of paragraph

Brand, the vast number of consumers and businesses an excellent product quality and perfect after-sales service, a good image of the product, the value of a good culture, good management and so on the outcome of ┉ formed by a cognitive evaluation and is Business operations and the investment managers of the huge human, material and even several generations of hard work to build long-term up-to-consumer trust in a ......

Quality is the essence of the brand, infrastructure, but also the brand to life; services brands is an important support is an integral part of the goods is the focus of market competition; is the image of the brand in the market, consumers have shown the personality, Reflected in consumer brand awareness and evaluation; culture is the value of the brand's content, is the form of material and spiritual form of a unified, modern consumer society, psychological and cultural values of the combination;

Brand management is the best guarantee of success depend on the successful brand management all depend on the creation, development, innovation, the brand is to be the basis for the healthy growth of ...... Competition so that the issue highlights the brand out. It is generally believed that a brand name, term, marks, symbols or designs, or their combination with each other to identify a seller or a group of sellers of products or services, and competitors with products and Differentiated services. With the brand's link to some of the concepts are as follows: Brand Name: Brand can be read - words, letters, numbers or phrases such as a combination. Such as Haier, Double Happiness 1999, TCL, and so on. Brand logo: the brand can not in vocal parts - including the symbols, patterns or colors or fonts obvious. Nike, such as a hook shape, the Little Swan Swan modeling, IBM fonts and the standard dark blue color and so on. The role of brand; or employment is the personification of the logo to represent the brand, such as Haier Brothers, McDonald, Mickey Mouse, Master Kong, and so on. Trademark: protected by law as a whole brand, brand logo, brand or the role of the various elements of the portfolio. When the use of trademarks, use the "R" or "Notes" express, meaning a registered trademark.

Simple interest is not a recognized brand value

Do not have a consumer brand companies said that only correspond to the value of their psychological feelings will go to consumption, and only good part of the emotional value, but also accumulated more emotional value in order to achieve the overall brand identity. Simple interest is the recognition value, is the product of the interests of consumers. The brand is in the interests of the social environment of emotional needs and desires demand. All these enterprises have to think what to do if the brand is a short trip to the internationalization of the express train to catch a train companies will be how how to brand, which is too deep. This is different. So the concept is not brand China as a whole is clearly the market is facing a general phenomenon.

Brand is not for the sake of their own

I think there are a lot of media brands have opened up a section, look for a number of entrepreneurs and experts talk about the brand, are the results of the Abduction bend. Moderator of the media do not understand the brand, she said the final we have to do to become a big brand, it seems like we are able to manufacture atomic bombs like to create a brand. In fact, the brand itself is not able to do so, it must be recognized by consumers. This has been recognized by many elements of the value of the portfolio, will take time, because this is not a simple recognition of the value of interest through public relations - public relations is also a means to shape the emotions of other people's psychological value recognition.

In fact, the brand is the product of the concept of docking emotional crowd

We should be clear rationale for the concept of brand: the brand is the product corresponds to the concept of the consumer group's emotional needs. To shape the corporate brand products should be the product corresponds to the value of consumer sentiment reflected in the specific. For example, young girls like "Super Girl" Li Yuchun, and that Li Yuchun is that the "product" shown by temperament, habits, behavior, and other elements of the brand in line with those in the hearts of the emotional needs of girls, which had a value of the Li Yuchun is the value corresponding to the group's emotional needs, rather than her own needs. So is the brand name products to meet consumer sentiment corresponding to the value of things, not the product trademarks, packaging or the product of self-concept, and so on. Now many people in this area there are errors. Corporate existence of errors is understandable, because the Chinese enterprises have only just begun pondering how to shape their own brands. However, some experts also have such problems on the Taibuyinggai, these experts to guide enterprises to do the brand, is also not be vague.

The value of products, brands have brand value.

To do business, the value of their products; do brands, brands have brand value. The sale of products, brands can sell, buy a consumer product, the product is obtained by the interests of the consumers if it is to buy the brand value of what will be the value of the brand. If Brand can not bring benefits to consumers, the brand will not be able to trafficking, trafficking can not be something we have to shape it, why? More products to sell products on the interests of the line. So now that you have to shape the brand, the brand must have a separate value of its separate value and products to meet the meet is not the same, the consumer products to meet the needs or interests of the demand; and brands to meet the demand although there are, but More sexual desire.

The soul is the desire to satisfy consumers in order to meet their soul will spend money, which is to meet the brand to consumers. Brand to the consumer's mind is a demand for the emotional value, the value of the interest is.

Brand errors

Now the community talking about brands, companies hope to make up their own brands, brands do a good job, the state policy has also given a lot of support, the media also spread the idea of various brands. However, we present the brand concept, there are many errors in a lot of people on the brand awareness is not clear, resulting in shaping their brand of fuzzy act as they please, have a natural outcome of the brand is also unsatisfactory.

The general definition of the brand

1. General definition: a brand name, term, symbol or design, or their combination, their purpose is to identify a seller or a group of sellers of products or services, and with competitors Products and services to distinguish.

2. As a strategic brand development of the definition: the brand through these elements and a series of market activities and the results shown by the formation of an image recognition, the sense of quality awareness, as well as those shown and customer loyalty , In general, it is a form of intangible assets. Therefore, this time a brand is emerging as an intangible asset.

Brand

Is the brand owner to bring a premium, resulting in a value-added intangible assets, he is a carrier and other competitors for products or services with the name of the distinction, terminology, symbols, signs or design their portfolio of value-added A source from the mind of consumers in the form of an impression on the carrier.

Brand value

Brand equity or sword esteem measures the total value of the brand to the brand owner, and reflects the extent of brand franchise.

A post tin can be an intangible asset, used by asnalysts to rationalize the difference between a company's "book value" and market value. For example, the market value of a company can far exceed its material asets (carnal assets owned of the company, such as stock or machinery), and its brand value can account for some of the difference. Up to 85 percent of a company’s market assess might be nonmaterial (for utilization formula, extant client relationships), and Interbrand, a mark consultancy, states that real assets may account for less than five percent of a company’s market value, for example in the case of Coca-Cola or Microsoft.

Marque valuate, especially in the instance of consumer production brands, may arise out of customer loyalty. Brand value may also arise in terms of staff retention benefits (e.g. the ability by the company to attract and retain skilled and/or talented employees offering competitive salaries).

Brand value can be negatively influenced. For example, in 1999 Nike's brand value was estimated at 8 billion US$. Facing media exposure and consumer boycotts over supply chain issues, Nike's post value slumped in coming after cardinal weeks to seven.sextet billion US$, and rose back to 9.26 billion US$ in 2004 after Nike addressed its supply chain makes out.

Electioneering radicals may deliberately mark a societies carry evaluate to force a company into dramatizing a certain position or practices. Some campaign groups have thought to do this by deliberately subverting a brand’s image, logo or message, creating a negative association among consumers. This attack may be optic, when pioneered by groups such every bit Adbusters, or focusing upon the message. For example, BP’s “Beyond Petroleum” branding is subverted by campaigners into headline such as “BP: Beyond Petroleum or Beyond Preposterous?” or "BP must move beyond petroleum as profits soar".

Brand promise

Brand promise is a financial statement from the stigmatise owner to customers, which identifies what consumers should expect from totally interactions with the steel. Interactions sent away include employees, instances, factual functional or product prime or performance, communication etc. The stain promise is often strongly associated with the stigmatise owner's name and/or logo.

The stain promise can[2] be graphic in a "tag line", for example a dining restaurant may create the coming marque promise: "Carl's Steak House -"Our food is the best, but the rememberings we facilitate you create are smooth more than than healthful."" Newfangled bull's eye owners may develop their brand promise into a detailed statement on the economic value*, characteristics and behaviour of their brand. For example BP draws its firebrand predict when "our Florida keys beliefs" which have evolved over time. BP continues "At the core of BP is an unshakable commitment to integrity, honest dealing, treating everyone with respect and dignity, striving for mutual advantage and leading to human get on."

Brand personality

Marque personality is the attribution of human personality traits to a brand as a way to achieve differentiation. Such brand personality traits may include seriousness, warmth, or psychical imagery. Firebrand personality matches typically cleared direct long-term marketing, as well as promotion and nontextual matter.

Brand identity

How the brand owner wants the consumer to perceive the post - and past fender the branded company, governance, product or Robert William Service. The post owner will seek to nosepiece the disruption between the steel fancy and the brand identity.[2] Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Steel indistinguishability may be characterized as simply the outer formula of the brand, such that as name and visual appearance.[3] Some practitioners notwithstanding define brand identity as not only outward expression (or carnal facet), but also inwards termini of the values a brand carries in the eye of the consumer. In 1992 Jean-Noel Kapferer developed the stigmatise Identity Prism, which charts the trade name identity along a constructed reference and constructed receiver axis, with externalization on the one side and internalization on-duty the other. On the externalization lateral stain identity lies of "brisk facet", "relationship" and "reflected consumer". On the internalization side trade name identity consists of "personality", "culture (values)" and "consumer mentalisation". In this respect Kapferer positions brand personality as one factor within brand identity.

Brand name

The post name is often used interchangeably with "make", although it is more correctly practised to specifically denote written or uttered linguistic elements of a brand. In this context a "steel cite" establishes a grapheme of earmark, if the marque signalise exclusively identifies the mark owner while the mercenary reference of merchandises or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Advertising spokespersons have also become divide of some brands, for example: Mr. Whipple by Charmin bathroom tissue and Tony the Tiger of Kellogg's.

The move of consorting a product or service with a firebrand gives birth go part of pa culture. Most products have some kind of filth personal identity, from common table salt to designer clothes.

Brand realisation

A post which follows widely identified in the marketplace acquires brand identification. Whilst brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved post franchise. One goal in mark realisation is the identification of a brand without the name of the company present. For example, Disney has been successful at branding with their particular script font (originally created for Walt Disney's "signature" logo), which it used in the logo for depart.com.

Consumers may expect participating stigmatising as an arch value instituted view of products or religious service*, as it often serves to denote a unsaved charming quality or characteristic (see also brand promise). From the perspective of post owners, branded merchandises or services also command higher prices. Where two products resemble apiece new, but unitary of the mathematical product* perplexes ordinal number associated stigmatizing (determined a generic, store-branded product), people may often select the more high-priced branded wares active the basis of the prize of the brand or the reputation of the brand owner.

Market band

Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known every bit the stigma experience. The psychological prospect, sometimes related to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations connected with a mathematical merchandise or religious service.

Marketers intermeshed in stigmatization seek to modernise or align the expectations behind the stigma receive (see also brand promise), creating the impression that a brand associated with a mathematical product or service has fated characters or characteristics that make it special or unique. A brand is thus one of the most important elements in an advertising theme, as it evidences what the make owner equals capable to offer in the marketplace. The art of creating and maintaining a brand is called brand management. This approach works not only for consumer goods B2C (Business-to-Consumer), but also for B2B (Business-to-Business), cf to it Prince Prince Philip Kotler & Waldemar Pfoertsch.

Brand identity

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as as a distinguish, logo, slogan, and innovation limn that convey the nub of a companionship, product or overhaul. Brand identification and other reactions are created by the accumulation of experiences with the particularised product or service, both directly concerning to its employ, and through the influence of advertising, design, and media commentary. A make is a symbolic embodiment of all the information connected to a companionship, product or Robert William Service. A brand dishes up to create associations and first moment* amongst products cleared by a producer. A brand often includes an explicit logo, typefaces, colouring schemes, symbols and sound which may be developed to represent implicit values, ideas, and tied personality. The key objective is to create a relationship of trust.

The stain, and "branding" and firebrand equity have become increasingly important components of culture and the economy, at present embodying described as "cultural accessories and personal philosophies".

In uncommercialised linguistic context*, the commercializing of entities which supply ideas or promises rather than product and inspection and repair* (e.M. political parties or religious governing body*) may likewise be cognized every bit "stigmatising".

Creative design and brand identity

"Brand identity and creative design" can be said to be the brand logo design team a complete tool kit, whether it is to create a new brand logo, or a re-activation of the existing brand identity, can benefit from. The book version of the Second Amendment, to do a comprehensive update, and fully reflect the latest industry trends, brand identity creative explanation of the basic elements of design, as a team to explain the scientific process; book also shows the number of world-class Brand identity of the case, suggesting that they get what is the brand effect.

Yi Lina Wheeler application of a dynamic process to help business performance of their brands. Her clients include those who embrace the future leaders of corporations and foundations. Wheeler and strategic Cehua Shi, designers and managers, seizing every opportunity to create a brand, provide an attractive consumer experience.

Wheeler often to each company's management and design team, as well as professional designers and design students of the University address. She introduced a brand building elements, analysis of trends in the brand, brand building and innovation and commercial success linked.

Creative design and brand identity

"Brand identity and creative design" can be said to be the brand logo design team a complete tool kit, whether it is to create a new brand logo, or a re-activation of the existing brand identity, can benefit from. The book version of the Second Amendment, to do a comprehensive update, and fully reflect the latest industry trends, brand identity creative explanation of the basic elements of design, as a team to explain the scientific process; book also shows the number of world-class Brand identity of the case, suggesting that they get what is the brand effect.

Yi Lina Wheeler application of a dynamic process to help business performance of their brands. Her clients include those who embrace the future leaders of corporations and foundations. Wheeler and strategic Cehua Shi, designers and managers, seizing every opportunity to create a brand, provide an attractive consumer experience.

Wheeler often to each company's management and design team, as well as professional designers and design students of the University address. She introduced a brand building elements, analysis of trends in the brand, brand building and innovation and commercial success linked.

Creative design and brand identity

"Brand identity and creative design" can be said to be the brand logo design team a complete tool kit, whether it is to create a new brand logo, or a re-activation of the existing brand identity, can benefit from. The book version of the Second Amendment, to do a comprehensive update, and fully reflect the latest industry trends, brand identity creative explanation of the basic elements of design, as a team to explain the scientific process; book also shows the number of world-class Brand identity of the case, suggesting that they get what is the brand effect.

Yi Lina Wheeler application of a dynamic process to help business performance of their brands. Her clients include those who embrace the future leaders of corporations and foundations. Wheeler and strategic Cehua Shi, designers and managers, seizing every opportunity to create a brand, provide an attractive consumer experience.

Wheeler often to each company's management and design team, as well as professional designers and design students of the University address. She introduced a brand building elements, analysis of trends in the brand, brand building and innovation and commercial success linked.

Licensing logo is no stranger to us

Licensing logo is no stranger to us, and everyone's life is closely related to shopping in supermarkets, shopping malls, restaurants to eat, we can see a variety of brands. In the context of globalization, the year 2000, a series of multinational mergers case. Corporate logo to replace the image faster, well-known brand logo to replace the news is string. According to rough statistics of the past seven years to replace the logo of no less than 100 enterprises. In one wave after wave of enterprise-standard, is definitely not follow suit, nor is it accidental coincidence. Fenrao appears in the standard for the incident behind, many enterprises have rational thinking and sufficient reasons. How in the market to seize more market share, improve their own brand value, to higher, farther and faster development. All enterprises thought. Corporate mergers, market strategic adjustment, to go international, emerging from geographical restrictions, brand strategy, and so on may change replacement logo to enterprises.

We have collected in 2000 after finishing business case for the subject, from every enterprise of the reasons for the subject, background analysis, the replacement of the market reaction. Hope to bring you some help.

World famous auto brand identity evolution history

People used to this, contacts and understanding of a variety of things and then think they have is this, and do not want to ask a few more why.

For this reason, we visit the various car in the picture, has never concerned about those printed in the car nose and rear steering wheel or the middle of the brand logo, look good on the line, not Mody .However, sometimes, to ask ourselves why the car have such a logo, why green logo in a red stripes, why the top-right corner of the badge as a logo, might not be a pleasure .

You know Mody . Alfa Romeo, the Italian people are proud of their origins can be traced back to France, is not very surprising . Also, has been considered the most Germanic spirit of the Audi, from the Latin "listen," and founder of the Audi in practice this pronunciation of a child, was the inspiration. Another German brand BMW's logo, sometimes used as "blue propeller," Why is it » BMW has been used to uphold the publicity, its logo from the company's early operation of the aircraft engine business, represents a blue sky and white clouds, but it » The blue and white BMW also from his hometown of the state flag of Bavaria. After reading these, is not that interesting .

Below are some similar stories. Mitsubishi Motors is why the logo of the three cusp of diamonds? Link. Very simple, Mitsubishi is the English translation of the three of diamonds. Well, you know that the U.S. forces in World War II, when the Renault-made tanks Mody . If you want to know, then please join me in understanding with the major automobile brand marks the evolution of the story.

It is very strange, the pride of Italy, BMW and compare this to the high-performance sports car brand, the original story is actually from France began. 1910, Milan aristocracy Ugo Stella Knight, and the French automobile company Darracq, car production in Italy. Soon, their co-operation between the rupture, Ugo Stella companies will be renamed as Anonima Lombarda Fabbrica Automobili (Lombardy Motor Company), referred to as ALFA.

Alfa Romeo cars for the design of the subject is Romano Cattaneo, he is a member of graphics. That was the day in 1910, he was Milan's Castello Square, the city tram stops, inadvertently see the city of Milan on the banner of the Red Cross and Weisikangtai aristocratic family of shield-shaped emblem on the inspiration out. The ultimate standard car design, but also with the representatives of Savoia dynasty Shengjie separated from the letters and ALFA MILANO.

Unicom's new brand identity

Today, China's telecommunications industry is at a crossroads of the epoch-making change, the telecom operators are carrying out an active transition. China Unicom Chairman Chang Xiaobing said that the beginning of this year, with 3 G, NGN, such as the advent of next-generation network, the company will achieve From "basic telecommunications network operators" to "the comprehensive modernization of communications and information service providers," the changes will provide business communications from the mainly to gradually supplemented by information communications and information to both the direction of change. "Modernization of the comprehensive communications and information service providers" as positioning the company of China Unicom. Change the face of the era and the new company positioning, March 28, 2006, China Unicom logo to replace the company's image (LOGO), a new, more international image to meet the new situation and new challenges.

From the beginning of the birth of China Unicom and China on the traditional-long pattern of Chinese knot formed a relationship. China Unicom to Care demonstrated by the end of the corporate image, using the two-long pattern from top to bottom connected to the "heart"-shaped logo, reflects the Unicom network linked to the same, but also the people of communicating with the interoperability and unhindered. Blue Care accompanied by guitar, has experienced 12 years of development by leaps and bounds, China Unicom by virtue of the unique spirit of innovation and strong technical strength, and gradually become the backbone of China's telecommunications industry. Today, China Unicom launched the red as the keynote of the company's brand logo (LOGO). The new logo is the same concentric guitar, the same as "China Unicom Chinaunicom", is different from the blue guitar concentric turns red.

According to the interpretation of China Unicom, China's new LOGO in the red, contains a complex of several thousand years of Chinese people of color, on behalf of enthusiasm, unrestrained and dynamic. Symbolizes happiness and good luck red increased corporate image and gives a strong affinity to the visual impact of flu, and China Unicom "innovation, energy, fashion," the companies targeted in line. Black ink is the most inclusive and cohesive color, is a symbol of noble and prudent. Red and black with a stable, harmonious and tension of visual beauty.

China Unicom in the new LOGO, the font in black ink red double-China "i" is Dianjingzhibi, both as two people anywhere in the communication, reflected the "free connectivity to all the" spirit of the brand, the combination of vertical Cleverly posed a propitious ear shape and strengthen the China Unicom customers in the hearts of good fortune and happiness of the image. At the same time the English letters "i", with the pronunciation of "love", the extension of "connected H. H., Xixixiangtong" brand philosophy; English Interpretation "I - i", "information - information" of the company "customer-centric" marketing model And "to provide integrated communications and information services," the concept of brand marketing. English into lower-case, get rid of the capitalization of the authority, Lengjun, and it becomes all the more pro-active and.

- Long pattern of "Guitar Care", graphics the same, but added a new connotation of the times, loop through the lines, a symbol of China Unicom as a modern telecommunications business in an orderly, smooth and Xunda Unicom's no cause to come to an end , Falling into day long. From top to bottom connected to the "heart", and displayed the image of China Unicom's communications, Effect of a principle of service, will always be for the sake of users, and users linked to heart heart.

In designing the new LOGO on the transmission and transformation, not only embodies China Unicom after years of development laid a solid foundation, reflects the new situation and take the initiative to face the strain, positive change in the spirit of enterprise. China Unicom's new brand positioning is "innovative, dynamic, fashion." Innovation - China Unicom is full of vitality, can provide updated and more personalized business communication and experience. Only by continuously exceeded and constant innovation, China Unicom to get better development. Vitality - China Unicom, as the result of telecommunications reform, emerging telecom operators and the market challenger, vibrant, dynamic distributed. Fashion - China Unicom keep making progress, advancing with the times, continuous innovation and business services, is committed to enhancing people's quality of life and work efficiency, and strive to create a lifestyle for people. Brand slogan "Let all the free connectivity." "Let all the free connectivity" embodies China Unicom to meet the people's freedom to communicate with the outside world the desire to help people achieve anytime, anywhere, in a variety of ways to contact and access to information, also demonstrated the commitment to China Unicom will use modern communication and information services To meet the people "heart smug, Xinxiangshicheng, every success" and wants "social and attribution, respected," the emotional needs of people through a higher level to meet the spiritual needs, reflects the company's brand value. Rose to a high degree of culture, "all" of the "extensive" and "freedom" of the "smooth", "connectivity" of the "harmony", "freedom of connectivity to all" fully reflects China Unicom will be the modernization of communications and Information services to serve the community, social solidarity with the forces, in accordance with "openness, cooperation and win-win" principle, with a high sense of responsibility, commitment to create a human and social harmony.

From blue to red, the color is not just the change also means that China Unicom from the "technology-oriented" true to the "application-oriented to meet consumer demand as the core" of a comprehensive change.

2006, known as the first year of 3 G. China's telecommunications industry is a positive response to this new era. Earlier this year, China Unicom raised from a "basic telecommunications network operators" to "the comprehensive modernization of communications and information service providers" into the goal. China Unicom launched today in red as the keynote of the new brand logo, reflects the company for 3 G, an international, future-oriented brand concept.

Implication technology, rational used to be blue, such as telecommunications and IT-technology industry representatives. However, since 2000, to "meet and enhance the lives of consumers" as the representative of the red logo Yijuntuqi emotional, appeared on the international "Blue" and "red" and the two camps. Blue camp, including IBM, Microsoft and other technology-oriented focus on the company and the Red camp, including Sony, Samsung and others, stressed that the application-oriented. In two camps in the differentiation and development, application-oriented to meet consumer demand as the core of the "red tide" has been sweeping across the world, the overwhelming;! China Unicom, a telecom enterprises based on the operational level of competition from the "heterogeneity of competition" to customers based on the level of "value chain competition." Customer-focused strategic thinking, will become the core of telecom operators service concept. 3G era real decision of the enterprise's core competitiveness is no longer technology, but how will enterprise technology applications to the consumer lives, to meet consumer demand and upgrade the quality of life. In future, China Unicom will be based on user needs and constant innovation, anywhere, anytime for consumers and the entire society to provide updates, richer, more personalized communications and information services.

As the industry continued to accelerate the process of globalization, China Unicom's corporate strategy also had a corresponding adjustment, the new situation of China Unicom establish a brand image of a higher demand. In addition, as the growing strength of the company, business development into the field more and more widely. The new brand logo will be more clearly demonstrated the company for 3 G, an international, future-oriented concept of the brand to customers and investors to convey the company's continued development and expansion of the self-confidence.

Therefore, China Unicom's new brand identity not only conform to the trend of the times and meet the needs of their own development company, China Unicom also reflects the "freedom of connectivity to all the" persistent pursuit.

China Unicom is a new, more international brand image, the characteristics of the times to meet the targeted enterprises, with a more competitive market strategies, as well as more pragmatic, more hard work, and the 3 G, an international, and the Future ready!

World famous auto brand identity evolution history

People used to this, contacts and understanding of a variety of things and then think they have is this, and do not want to ask a few more why. For this reason, we visit the various car in the picture, has never concerned about those printed in the car nose and rear steering wheel or the middle of the brand logo, look good on the line, not Mody . However, sometimes, to ask ourselves why the car have such a logo, why green logo in a red stripes, why the top-right corner of the badge as a logo, might not be a pleasure.

Rongxin company's corporate logo

Rongxin company's corporate logo, choose "Rongxin," the English first letter "R" as a basic element of a three-dimensional design of the golden "R" letters of gold supported the true nature of gold, embodies the Rongxin financial companies invested enterprises The characteristics, reflects the company to create wealth Rongxin (Rich) goals. The letter "R" in three-dimensional modeling, angular clear implication of the investment companies sharp vision, multi-angle mode of thinking and multi-level service system. The letter "R" thick full, strong symbol of the strength of the company's robust pace. More dazzling show of gold Rongxin Fengmang people forge ahead with determination and courage of conviction. Signs for a big black, a solid foundation of the company, and continuously exceeded, continue to develop. Concise generous overall mark, identification of strong, bold combination of masculine and the big bold font in the soft one in English, both showed a stable attractive modesty of the United States, also showed the eclectic and the Association of the United States.

The ideal brand identity

The ideal brand identity: the best way to predict the future is to create it. Significance: marking the convergence of intelligence, imagination and feelings, no other knowledge to do so. True: the design must be suitable for enterprises, and its target market and it engaged in the business type. Distinction: to create a unique logo, make it unique, in the twinkling of an eye has the power to express themselves. Continuing: trademarks, by definition, must be well beyond the passage of time. Consistency: to create a brand identity the purpose of not only the consistency of the surface, is the internal consistency. Flexibility: the need for a logo: a different size, from full color to the two-color, to the monochrome, a combination of different colors, black and white, either by fax or newspaper ads, the film Negatives and positives, electronics, and Print media, new media, Commitment: brands like children, nutrition and the need to foster growth. The design process The same as the political process - the establishment of trust, build relationships, identify exactly the same process. Stage 1 investigations and analysis (Clarify prospects, strategies, goals and values, the survey for the public's needs and feelings, carry out an internal competition, and technical and legal investigations, interviews key management personnel, to assess the brand and brand structure) The management process Team Agreement: Team made clear objectives Identified roles and responsibilities Understanding of policies and procedures Enterprise customers determine the project manager and team Ascertain the contact and team Circulation of the relevant contact information Team commitments: Frank and open exchange Confidentiality Committed to the brand Mutual respect Standards and progress: Works to determine delivery ä Identification of key dates Developing projects schedule According to the need to update progress Production form Decision-making agreement: Building process (all the world's best strategic and creative thinking can be without a wise decision-making process and emerging) Determine policymakers Clearly understand the advantages and disadvantages All decisions will be made a written text Communication agreement: The establishment of documentation processes To determine who can get a copy and how to get All the contents of a text The establishment of the agenda Circulation of meeting records If the size of projects suitable for the case, the establishment of the project's website Document: All documents must be dated Every time the process to draft the proposed date The main document to be annotated version of Information collected: Mandate Set a date Analysis of the primary information Set tasks module procedures The establishment of enquiry system Legal agreement: Analysis of what resources are the intellectual property rights Understand the need to comply with the law Survey confidentiality measures Demonstration of the agreement: Advance notification of the target At the meeting, circulated on the agenda Determine what the media presentation works Establish a unified presentation systems Were confirmed, signed letters - Determine what the next step Competitive survey Distinguish between competitors: Who are the main opponents Who customer relationship with the most closely what is the way And the competitiveness of companies that are indirectly To collect information and investigate: List of information needed The survey of existing research and materials Determine the need for additional investigation Consider the use of interviews, small seminars, networking and other survey methods Determine location: Research opponents positioning Distinguish features, benefits Distinction advantages, disadvantages Research brand personality Identify key messages: Mission Slogan Description Language Advertising and other promotional theme Research on visual identification: Logo Significance Shape Color Text Verification ID: The logo features Marketing support means Sales and marketing tools Brand structure Outdoor logo Study naming strategy: Core brand name Products and services naming system Description of the business domain Research brand levels: What kind of brand structure Compared to the subsidiary brands and brand, the core brand is how to milk with water Blend or the Helijiqun Products and services is the composition Experience competitors: Network for Or visit the company store Buy and use products The use of services A sale of the General Assembly as observers Customer service phone call General information: Concluded Beginning to see opportunities Arrange a demonstration Internal investigation Learn more: By the services market Sales + distribution Marketing Management Publicity function Internal technology For information: Details provided material Available information, data files The establishment of a system: Organization Remedial mechanism Document Management Enquiries To seek information: Or before and after the historical background Market Management Publicity function The attitude of the brand The attitude of the logo Research material: Brand identity Commercial paper Electronic communications Sales and Marketing Internal publicity Environment Retail Logo on the use of: Logo [Logo Color Symbolic significance Font Research on how to advance the process: Promote responsibility The design sector enterprises Advertising agency Printing Such as network administrator Confirmed information: Brand positioning of the main assets of visual language information Stage 2 Brand Strategy Brand Strategy stated: necessary, trust, respect (the author, is that we translator) Phase 2 of the situation Services: 1, set out a clear brand strategy (cooperation) 2, re-definition of the needs of the brand strategy (displaced) 3, the need to develop brand strategy (mergers) Narrowing the focus: a new outlook of the business prospects 2 attention to the real important aspect of 3 into a meaningful dialogue 4 Mining brand essence (a simple truth) 5 create a platform targeted 6 developed central idea 7 intervals Outline of the brand's logo features: concise, strategic, fair, value-added, speaking of Outline of the elements: So far the whole process of review Industry trends Major stakeholders Internal investigation Competitive survey Interviews found Investigations revealed that Brand structure Brand attributes Brand Strategy Target Conclusions and next steps Naming 1 re-examine positioning Brand research goals and objectives of the needs of the market Evaluation of existing name On the names of competitors 2 preparatory work The development timetable Members of groups identified Team work and identify ways Determine the survey methodology Development of decision-making process Organizations access to resources 3 naming standards developed Performance standards Targeting criteria Legal standards Management standards 4 team work Create numerous names Category by category and subject What are the mixed note the name and Mo Fangxing Creative In a variation of the theme on the excavation or repeat 5 initial screening Location Linguistics Legal Habits database Online search On-line telephone directory Domain Registration The establishment of a simple list Environmental testing Name of state Leave a voice mail E-mail sent by Name Put it into business cards It joined the ad title Test Identify reliable method Inspection of dangerous signs Expose trademark conflict Check meaning of language Inspection cultural meaning Semantic analysis Finally the legal test Domestic Abroad Industry Rules and regulations Login

World famous auto brand logo List

Accord is Honda Motor Co. luxury car sales system, its emblem is the letters A deformation, like a calipers, and Honda Motor Co. also have similar signs H Alpha. Romeo, the company's logo is the city emblem of the city of Milan, Milan is also the feudal lords of the Middle Ages Weisikangtai the home of the Duke logo. This marks from 1911 to become Alpha. Romeo and its production of vehicles logo Audi's trademark is linked to the four Central, Audi was originally due to the merger of four companies, each ring is one of the representatives of the company Japan's Toyota Motor Corporation is a sign from the ring composed of three oval, a cross between the two oval Yishu constitute a T, Toyota Motor Corporation is the English name "TOYOTA" the first letter, an oval on behalf of the Earth, reflecting To their own products to the world's wishes. BMW logo is a blue hue between the two propeller logo, the symbol of the past in the aero-engine technology's leading position GM Buick Cadillac, the company is set up at the choice of this name to the Royal to the French aristocracy, the explorer, Anthony. Clemens. Cadillac pay tribute Chevrolet is the logo of the butterfly tie Rolls-Royce, the car is the trade mark is formed by two superimposed R, automotive cooling, cast a statue of the goddess of the car flying the traditional signs Chrysler's trademark is a equilateral Wujiao Xing, a built-Wu Jiaoxing, written under the Chrysler, the company founder Walter. Chrysler's surname Suzuki Motor Corp. is a trademark of the "Suzuki" (SUZUKI) the first letter "S" from deformation, the company explained that this design gives people a sense of strength, a symbol of the company is developing the Suzuki Dodge Ram Eagle U.S. auto companies Jeyo Logo car company's logo is a mighty lion Volvo trademark of "Volvo" in Latin in a "rolling forward" means Hyundai Motor company's logo is an oval-shaped silver Guang Shanshan in the legislation of a ramp capitalized H Unlimited The company is marked by two German VW words (Volks Wagen) the first letter, the company's car production is to sign for the trademark Lincoln U.S. Jeep Corporation Kia Off-road Land Rover Ao Simo than Lexus Lexus name of the English pronunciation in English make people think that luxury means, it is a sign in the Oval has a capitalization of L Subaru is the increase in Fuji Heavy Industries products, Subaru is places cattle Pleiades constellation of Japanese pronunciation, with eyes can see observe the constellation of six bright stars, it is also known as the Sixth Company Star Jaguar is the meaning of the jaguar, it is a sign of a wild jaguar Daimler Benz - trigeminal Star represents the desire to conquer land, sea and air, this is the trademark of Daimler Benz and the company after the merger Mexican Venturi Puli Plymouth Nissan logo, a round on behalf of the sun, the middle of the word is the word Nissan pinyin form, above the word means "to target and the car tomorrow Mitsubishi Motors Corp., is a symbol of 100 years of history, from 1873 Mitsubishi Yataro Iwasaki, founder of the "99 chambers of commerce," renamed "Mitsubishi Chamber of Commerce" after use. France Leiluo Pontiac Saturn Mazda oval logo on both sides represent the noble and unlimited creativity, inside the inner flame-like graphics that is full of sincere and strong passion Big hair is a trademark of the alphabet from the (DAIHATSU) the first letter from D changes, the company explained that the design shown "Yongbao youth" of the big companies Verkhovna Rada, the graphics are trademarks of the L and D LADA two-letter combination with the design of cruise ships sail Maserati, the company's logo is a leaf-shaped base in place Trident, Trident Roman mythology, the sea of weapons, but also the Italian city of Bologna city logo Porsche Ford Motor Co. Honda Motor Co. General Motors Corp. GM China General Shanghai GM, Shanghai GM Lotus Motors Corp. Citroen Ferrari Bentley Red flag (AEOLUS) Dongfeng Motor Beijing Jeep WULING) and Liuzhou Wuling (Norveco) north China (Yulon) Taiwan's Yulon Chongqing Changan Changhe South East Beverly Wah Tung Gold Cup Peony Chery Songhua River Xiali Jinlong Yuejin Skylark China GM - Oz Oz - Dawn Chevrolet - Kama Nuo Snow Fry - Corvette Ford - Broncos Broncos - Cobra Ford - Cougar Dodgers - Kuiyi Mike Opel Opel Neoplan Neoplan Man Mengshi Rover Rover Rover - Austin Luo Fu - MG Aston Martin (Morgan) Morgan Vauxhall V Jorge Vieques Mini Mini Leopard licensing Fudeng reported Triumph Leland Dai Moose Lagonda TVR Make Si Renault Renault Talbot Ford - Lincoln Fiat Fiat Iveco Iveco Lancia Lamborghini Aesop Pininfarina Shourie Bugatti Abbas Dili because of Nuosang Nissan - President Nissan - Dili Faessler Mazda-Jun Lang Isuzu Isuzu Turtle licensing Hino Hino Daewoo Daewoo Daewoo - according to Sipa Luo (Ssangyong) Ssangyong Shen Bao (Sweden) Scania Belfast Picasso Skoda Switzerland micro-car Da Xiya Pluto Dayton Polo is hereby

Intel opened a new brand identity

brand identity:The new logo will work with Intel's existing corporate logo, "Intel Inside" logo combined. Intel will be carrying a slogan "Pentium" brand will continue to apply. Intel currently using the "Intel" in the logo, "e" slightly lower than other letters, "Intel Inside" logo was a circle around.

brand

It can be said is the brand logo design team www. Exvv.com a complete tool kit, whether it is to create a new www. Exvv.com brand logo, or re-activation of an existing www. Exvv.com brand logo, which can be Benefit. The book www. Exvv.com the second version of the amendment, to do a comprehensive www. Exvv.com updates, and fully reflect the latest industry trends, explaining brand identity creative design www. Exvv.com the basic elements, as a team www. exvv.com to explain the scientific process, the book also shows the number of world-class brand identity www. exvv.com case reveals how they were brand www. exvv.com of. Yi Lina Wheeler application of a dynamic process to help business performance of their brands. Her clients include those who embrace the future leaders of corporations and foundations. Wheeler and strategic Cehua Shi, designers and managers, seizing every opportunity to create a brand, provide an attractive consumer experience. Wheeler often to each company's management and design team, as well as professional designers and design students of the University address. She introduced a brand building elements, analysis of trends in the brand, brand building and innovation and commercial success linked.

Sensory feeling brand

Broadly speaking, the market brand in the business are in a dimension of the world - visual, auditory if the brand has been rare on the tag. If I say in the sense of touch, smell the smell, taste, the taste and come in, that a customer is a blind and deaf people can also identify your brand. Can you cite some examples? » World Vision brand: not too much of the hearing world brands:. He, Ding Dong the voice of the airport terminal you must know, is a great brand. Nokia's cell phone ring tones, the voice of the Microsoft Windows startup, you do not know » -- You cheated me! . There are still many olfactory world brands: If you have read the University of instant noodles quarters next door, Do not say you were not Kangshifu the reunification of the beef noodle soup and the smell of beef noodle soup (the smell »). If you can not tell, you certainly did not participate in a final examination. Of course, the girls will know who the smear SKII, who smear the Po. Tactile world brands: Bizhaoyanjing, you may not feel 100 yuan and 50 yuan Taichao small note of the distinction, however, Changhong TV remote control and remote control sony the difference you will feel out on your order to work out new and Dongfeng is the difference between a white board or the same.

China Unicom launched a new brand identity

Hong Kong Daily News: Ma Zhenlong correspondent Zhang Yubin reporters yesterday, the new red as the keynote of China Unicom brand identity brilliant appearance. This year, China Unicom established a new strategic goal to develop a comprehensive update brand image, mainly from the introduction of new color design on the concept of a main color to the traditional telecommunications for the bright blue of the Chinese red, reflects the international "application-oriented , To meet consumer demand as the core "of the" red tide. " The new brand logo to China with red and black ink, people with a strong sense of the visual impact at the same time, to form a stable, harmonious and tension of visual beauty. In the framework of the logo, the letters red double "i" is the highlight of China Unicom "connectivity to all the freedom" of the spirit of the brand Dianjingzhibi. The new brand logo still in use "Chinese knot - Care Guitar" and the image of "China Unicom ChinaUnicom" in word and maintained the consistency of the original logo and the undertaking of.

Brand logo-Sony

If an organization can be established, the organization of each member to the team spirit and unity as a whole, by every member of hearts desire to improve their technological level, then this organization will be able to produce countless happy And receipts. " Sony Corporation, founded in 1946. Sony Shengtianzhaofu one of the founding of his autobiography will be named "Made in Japan", he considered that "Made in Japan" contemptuous language into a praise, Sony credit for not small. SONY the origin To the invention player (Walkman), one-gun-type color television sets, mobile perturbation VCR eight centimeters to win the world and the reputation of SONY, was founded in Japan in the global maximum value of the brand. SONY venture beginning of a less attractive name of "Tokyo Telecommunications Industry", founder Masaru Ibuka Thoughts Shengtianzhaofu with RCA and AT & T's name so brief and effective, decided to put the company name changed to 45 English letters Pincheng Name. This name should do with the company name product names, they must be impressive. After long-term research, Shing Tin and depth that Latin Sounds (meaning that voice) is not bad, and the company's products in line with nature. They will be it English, by Mr. Shing Tin's favorite song "Sunshine Boys" (Sunny Boy) impact into Sonny, which means there are lovely. But Japanese pronunciation of Sonny means "loss", in order to fit Japanese culture, the second "n" removed, SONY finally the birth of the name, it read like English is not up English. Selected from the dictionary can not find the name, and later proved to be the foresight that. One to the other manufacturers will not use the trademark to the world will not repeat the question. 1986, SONY promotions in the world of advertising cost of 188 million U.S. dollars. SONY the No. 1 competitor Matsushita Electric Industrial Co. Ltd., in the use of intermediate goods "Panasonic" and "National" two brands, for use in high-level "Technics" brand. Similarly, the Toshiba Senior goods called "Aurex", a senior Mitsubishi called for "Diatone", which is used-goods company name. Sony Corporation and adhere to a single brand strategy, because SONY four letters on behalf of high-quality innovative electronic products. The goal of reunification of the brand process Akil Morita, Sony's leader in half a century ago, explained the creative staff of the importance of the company: "Japanese companies is the secret behind the success of what« This is very simple. People born with curiosity, but with age, This curiosity gradually weakened. My job is to train employees of curiosity. In the Sony Corporation to form an open, free and mutual trust between the environment and is conducive to generate new ideas. " The famous Forbes magazine pointed out that Sony's global vision is working in the consumer multimedia products of the two terminals create the world leadership. "Sony Corporation of the information, entertainment spread to the family of products and information, combining the entertainment industry itself, and positioning itself for leadership in this area. Both in terms of hardware and software there are more than Sony The company, but none in the integration of media and information than Sony has done better. " "This alone a" brand logo Brand logo design to visual language, and choose different types of media in order to maintain consistency of its brand, brand value is increasing. Brand identification system aims to make people's thinking at any time, location, product or event in the first recalled Sony. By D Ogilvy as saying that "in every part of life" has Sony. Sony's brand building within the logo of some described as follows: Sony TV production from the beginning the first day, have designed a trademark of the word. When you watch television through Sony TV, Sony will Yingru logo on your eye. A Sony engineers said that even in Hollywood to see the film, the film transient in the Sony TV did not note that the camera should not be. Sony was very good at media exposure for their products planning Today, Sony already has several movie studios, including Hollywood's Columbia Pictures. Some of the best in the transmission of culture from influential customers, help them spread, one of the success stories are as follows: Prince of Wales will attend the Tokyo International Exhibition 1970, the British ambassador to hope that we can for Wales at the British Embassy residence to install Sony TV. Later, in a hospitality reception, I have known of Wales. Wales first for our television to thank me, and then asked me whether Sony intends to invest and set up factories in the Commonwealth. I also said the company temporarily no such plans. Wales reported to me with a smile, said: "If one day you have to Commonwealth investment, do not forget Wales." Later we have chosen Wales as an investment the first leg of the Commonwealth. A few years later, Yi Lisha White Queen's visit to Japan, I had the honour of the queen met with the British Embassy. She asked me whether the Prince of Wales recommended the investment location, I do have the matter said, is very pleased to hear the Queen. Since then, from Wales Business Development Committee of the many documents we can see, Wales and Sony's cooperation has been very important. The influence of players like other single product, in addition to company profits, also helped raise global awareness. Interestingly, the survey forecast the market players do not have market prospects. Thus, the birth of the Walkman, Sony benefited from new products to lead the public consumption of the fashion business philosophy. As described by Shengtianzhaofu: "We from the beginning to some young people in Tokyo Sunday stroll in the pedestrian street, while listening to their players, while showing off to others." World brand laboratory [brand.icxo.com ] Brand company product passed to the consumers superior logo. When they purchased the world-class brands, they will feel themselves superior. And the use of products, product image of popular will, to become the most outstanding brand users. As Sony's global visibility, and the company can quickly master the innovative competitors, and sometimes a new product from Sony is not the first (such as the one heard the phone), but many consumers think that by the invention of the Sony Corporation . Sony in its commitment to become a leader in each market, expressed this conviction is the most consistent approach to the company as a brand, and each sub-brand associated with brand logos, brand image and leading position in this world Three consumer-oriented features as the core, the Sony brand is the basic method.

Snow beer brand logo full replacement

Recently, the first nationwide sales of beer in Beijing, China Resources Snow officially announced, its main beer brand Snow will replace the reunification of the country highlight the "China elements" of the new brand identity. The launch of the new logo snowflakes beer will use China's unique artistic style of the crop of Chinese characters, and natural "Snow petals" pictorial art implantation "snowflake" text to form a distinctive Chinese characteristics, Chinese characters and Chinese fusion of natural snow petal As one of the new brand logo. In addition, for three consecutive years was the single-brand sales champion, and 2007 sales of 510 million liters breakthrough in the "snowflake" The beer is not only a nationwide large-scale replacement of brand identity, in the main the design of the products also use a lot China seals, the Chinese strokes, the Chinese Face Chuangdong elements such as drama and to enhance the unique snowflake logo of the beer. In response, the industry veteran said that the opening of new snow beer, more characteristics of the logo for China Resources Snow beer on the beer market in China to seek a breakthrough to create new opportunities. China Resources Snow on beer (China) Co., Ltd. China Resources Snow Beer (China) Co., Ltd. was established in 1994, is a production and operations of beer, drink wholly foreign-owned enterprises. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Limited and the world's second-largest beer group SABMiller. China Resources Snow beer from a regional single factory, the development of the industry in the well-known enterprises, and in just a decade's time. At present China Resources Snow beer in 19 provinces and cities in mainland China business over 60 breweries, possession of the Chinese beer market share of 18%. , Which owns more than 30 regional brands in the Chinese market in a number of regional advantages. 2007 China Resources Snow beer production and sales volume of over 690 million liters, the company again exceeded the total domestic production and sales of other beer companies, sales of China's largest beer companies. Beer on the snow 1964, the Chinese beer authority gathered at the assessment of products, a new product in China all beat the old beer, won the first. This beer because of their rich white as snow bubble, and tastes like flowers lasting Yixiang, Suiming called "snowflake beer." In 2002, China Resources Snow Beer (China) Ltd. will be full of beer snow mold into a national brand, Snow beer has been fresh, light taste of cool, positive, aggressive and challenge the brand personality to the country by the majority of consumers of beer lovers Universal love, a young contemporary favorite brand of beer. Since 2002, the snowflakes beer repeatedly by the National Administration of Quality Supervision, Inspection and Quarantine official identified as "China Famous Brand" products, and the end of 2006 was the National Administration of Quality Supervision, Inspection and Quarantine issued a certificate of product quality Mianjian. September 2007, the State Administration for Industry and Commerce Trademark Office determined that "snowflakes" trademark for the "well-known trademarks in China." 2005, Snowflake 158 million liters of beer to the single-sales of goods sold become the country's first beer brand. 2006 snowflakes become China's fastest-growing beer, the most valuable beer brand, its brand value reached 11.185 billion yuan. Following the 2006 snow-goods sales after the first in the country, a new record high in 2007 to 510 million litres of sales, once again reelected Chinese beer industry sales for the first single-the crown. 2007, Snow beer brand value reached 13.658 billion yuan.

Abuse of brand identity can be fined 30,000

Ministry of Commerce will soon open business on the field of brands, forgery, or fraudulent use of the Ministry of Commerce to inform the sales of brand identity maximum fine of 30,000 yuan. January 9, the Commerce Department began a trial basis "and to inform the business areas of brand protection methods" to regulate business activities to be in the areas of brand and strengthen business areas of brand protection. Ministry of Commerce will be entrusted to professional institutions for the brand data for the indicators to verify, collate and comprehensive estimates, the establishment of the Working Group of Experts on the number of applications for review brand evaluation, commissioned a professional survey institution and the public media to brand the application of social surveys, and Social publicity to inform the brand list.

Amoi change from the standard talk about brand identity

Superscript ominous for the specific time, the media said Amoi for the standard is very low-key. Suning yesterday to the accident found that, Marketplace version of the background is black, amoi anti-white, red villain, the first thing I really did not see that in mind - not a few days how big a new Shachu to » Later, walked into Amoi is found. The combination of black and white-a bit like sony. sony notebook appears to be very good at using black. "The new brand slogan - deep feelings about the future, expressed Amoi enterprises as a proactive and innovative in the spirit of enterprise. Icon and the new red logo design inspiration comes from the shape of the companies, imply that Amoi look forward to working with partners, consumption The companies are feeling the future. " Yi Han Comments: The new standard is better than the old standard. The most intuitive feeling is more upright English fonts, Gangjin, the atmosphere. Previous font slim and ramps legislature, is arbitrary and people feel less than confident, a little wind on the inverted-feeling. From the font lines in the refraction by the brand temperament and Gangjin is the first fully understands, and from the Haier-for-04 standard. At that time, because companies do Haier's the case, I Permanent Haier, Haier was the first time the subject for news and saw the house on the new Haier Group marked the "official" described. There is a clear memory in particular, the high Angqi r word, on behalf of Haier's international journey. Xiaxin simple look at the face of the brand the road: 2003, Xiaxin, "renamed the" Xia "," AMOISONIC "changed to" AMOI ". Amoi by Xiaxin to, from Xiamen to China, its original intent may indicate that Amoi determined by the regional business development as the top domestic brands, purporting far-reaching, but I do not know how many outsiders took note of this, I also wrote the title written in the Xiaxin. But the English acronym is necessary, after all, four letters in mind than the mind is much easier to nine. Brand-standard, brand recognition is a major topic of Inquiry, we want to speak, say what you feel.