Market band

Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known every bit the stigma experience. The psychological prospect, sometimes related to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations connected with a mathematical merchandise or religious service.

Marketers intermeshed in stigmatization seek to modernise or align the expectations behind the stigma receive (see also brand promise), creating the impression that a brand associated with a mathematical product or service has fated characters or characteristics that make it special or unique. A brand is thus one of the most important elements in an advertising theme, as it evidences what the make owner equals capable to offer in the marketplace. The art of creating and maintaining a brand is called brand management. This approach works not only for consumer goods B2C (Business-to-Consumer), but also for B2B (Business-to-Business), cf to it Prince Prince Philip Kotler & Waldemar Pfoertsch.