Brand identity

How the brand owner wants the consumer to perceive the post - and past fender the branded company, governance, product or Robert William Service. The post owner will seek to nosepiece the disruption between the steel fancy and the brand identity.[2] Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Steel indistinguishability may be characterized as simply the outer formula of the brand, such that as name and visual appearance.[3] Some practitioners notwithstanding define brand identity as not only outward expression (or carnal facet), but also inwards termini of the values a brand carries in the eye of the consumer. In 1992 Jean-Noel Kapferer developed the stigmatise Identity Prism, which charts the trade name identity along a constructed reference and constructed receiver axis, with externalization on the one side and internalization on-duty the other. On the externalization lateral stain identity lies of "brisk facet", "relationship" and "reflected consumer". On the internalization side trade name identity consists of "personality", "culture (values)" and "consumer mentalisation". In this respect Kapferer positions brand personality as one factor within brand identity.