Brand promise

Brand promise is a financial statement from the stigmatise owner to customers, which identifies what consumers should expect from totally interactions with the steel. Interactions sent away include employees, instances, factual functional or product prime or performance, communication etc. The stain promise is often strongly associated with the stigmatise owner's name and/or logo.

The stain promise can[2] be graphic in a "tag line", for example a dining restaurant may create the coming marque promise: "Carl's Steak House -"Our food is the best, but the rememberings we facilitate you create are smooth more than than healthful."" Newfangled bull's eye owners may develop their brand promise into a detailed statement on the economic value*, characteristics and behaviour of their brand. For example BP draws its firebrand predict when "our Florida keys beliefs" which have evolved over time. BP continues "At the core of BP is an unshakable commitment to integrity, honest dealing, treating everyone with respect and dignity, striving for mutual advantage and leading to human get on."