Licensing logo is no stranger to us

Licensing logo is no stranger to us, and everyone's life is closely related to shopping in supermarkets, shopping malls, restaurants to eat, we can see a variety of brands. In the context of globalization, the year 2000, a series of multinational mergers case. Corporate logo to replace the image faster, well-known brand logo to replace the news is string. According to rough statistics of the past seven years to replace the logo of no less than 100 enterprises. In one wave after wave of enterprise-standard, is definitely not follow suit, nor is it accidental coincidence. Fenrao appears in the standard for the incident behind, many enterprises have rational thinking and sufficient reasons. How in the market to seize more market share, improve their own brand value, to higher, farther and faster development. All enterprises thought. Corporate mergers, market strategic adjustment, to go international, emerging from geographical restrictions, brand strategy, and so on may change replacement logo to enterprises.

We have collected in 2000 after finishing business case for the subject, from every enterprise of the reasons for the subject, background analysis, the replacement of the market reaction. Hope to bring you some help.