Unicom's new brand identity

Today, China's telecommunications industry is at a crossroads of the epoch-making change, the telecom operators are carrying out an active transition. China Unicom Chairman Chang Xiaobing said that the beginning of this year, with 3 G, NGN, such as the advent of next-generation network, the company will achieve From "basic telecommunications network operators" to "the comprehensive modernization of communications and information service providers," the changes will provide business communications from the mainly to gradually supplemented by information communications and information to both the direction of change. "Modernization of the comprehensive communications and information service providers" as positioning the company of China Unicom. Change the face of the era and the new company positioning, March 28, 2006, China Unicom logo to replace the company's image (LOGO), a new, more international image to meet the new situation and new challenges.

From the beginning of the birth of China Unicom and China on the traditional-long pattern of Chinese knot formed a relationship. China Unicom to Care demonstrated by the end of the corporate image, using the two-long pattern from top to bottom connected to the "heart"-shaped logo, reflects the Unicom network linked to the same, but also the people of communicating with the interoperability and unhindered. Blue Care accompanied by guitar, has experienced 12 years of development by leaps and bounds, China Unicom by virtue of the unique spirit of innovation and strong technical strength, and gradually become the backbone of China's telecommunications industry. Today, China Unicom launched the red as the keynote of the company's brand logo (LOGO). The new logo is the same concentric guitar, the same as "China Unicom Chinaunicom", is different from the blue guitar concentric turns red.

According to the interpretation of China Unicom, China's new LOGO in the red, contains a complex of several thousand years of Chinese people of color, on behalf of enthusiasm, unrestrained and dynamic. Symbolizes happiness and good luck red increased corporate image and gives a strong affinity to the visual impact of flu, and China Unicom "innovation, energy, fashion," the companies targeted in line. Black ink is the most inclusive and cohesive color, is a symbol of noble and prudent. Red and black with a stable, harmonious and tension of visual beauty.

China Unicom in the new LOGO, the font in black ink red double-China "i" is Dianjingzhibi, both as two people anywhere in the communication, reflected the "free connectivity to all the" spirit of the brand, the combination of vertical Cleverly posed a propitious ear shape and strengthen the China Unicom customers in the hearts of good fortune and happiness of the image. At the same time the English letters "i", with the pronunciation of "love", the extension of "connected H. H., Xixixiangtong" brand philosophy; English Interpretation "I - i", "information - information" of the company "customer-centric" marketing model And "to provide integrated communications and information services," the concept of brand marketing. English into lower-case, get rid of the capitalization of the authority, Lengjun, and it becomes all the more pro-active and.

- Long pattern of "Guitar Care", graphics the same, but added a new connotation of the times, loop through the lines, a symbol of China Unicom as a modern telecommunications business in an orderly, smooth and Xunda Unicom's no cause to come to an end , Falling into day long. From top to bottom connected to the "heart", and displayed the image of China Unicom's communications, Effect of a principle of service, will always be for the sake of users, and users linked to heart heart.

In designing the new LOGO on the transmission and transformation, not only embodies China Unicom after years of development laid a solid foundation, reflects the new situation and take the initiative to face the strain, positive change in the spirit of enterprise. China Unicom's new brand positioning is "innovative, dynamic, fashion." Innovation - China Unicom is full of vitality, can provide updated and more personalized business communication and experience. Only by continuously exceeded and constant innovation, China Unicom to get better development. Vitality - China Unicom, as the result of telecommunications reform, emerging telecom operators and the market challenger, vibrant, dynamic distributed. Fashion - China Unicom keep making progress, advancing with the times, continuous innovation and business services, is committed to enhancing people's quality of life and work efficiency, and strive to create a lifestyle for people. Brand slogan "Let all the free connectivity." "Let all the free connectivity" embodies China Unicom to meet the people's freedom to communicate with the outside world the desire to help people achieve anytime, anywhere, in a variety of ways to contact and access to information, also demonstrated the commitment to China Unicom will use modern communication and information services To meet the people "heart smug, Xinxiangshicheng, every success" and wants "social and attribution, respected," the emotional needs of people through a higher level to meet the spiritual needs, reflects the company's brand value. Rose to a high degree of culture, "all" of the "extensive" and "freedom" of the "smooth", "connectivity" of the "harmony", "freedom of connectivity to all" fully reflects China Unicom will be the modernization of communications and Information services to serve the community, social solidarity with the forces, in accordance with "openness, cooperation and win-win" principle, with a high sense of responsibility, commitment to create a human and social harmony.

From blue to red, the color is not just the change also means that China Unicom from the "technology-oriented" true to the "application-oriented to meet consumer demand as the core" of a comprehensive change.

2006, known as the first year of 3 G. China's telecommunications industry is a positive response to this new era. Earlier this year, China Unicom raised from a "basic telecommunications network operators" to "the comprehensive modernization of communications and information service providers" into the goal. China Unicom launched today in red as the keynote of the new brand logo, reflects the company for 3 G, an international, future-oriented brand concept.

Implication technology, rational used to be blue, such as telecommunications and IT-technology industry representatives. However, since 2000, to "meet and enhance the lives of consumers" as the representative of the red logo Yijuntuqi emotional, appeared on the international "Blue" and "red" and the two camps. Blue camp, including IBM, Microsoft and other technology-oriented focus on the company and the Red camp, including Sony, Samsung and others, stressed that the application-oriented. In two camps in the differentiation and development, application-oriented to meet consumer demand as the core of the "red tide" has been sweeping across the world, the overwhelming;! China Unicom, a telecom enterprises based on the operational level of competition from the "heterogeneity of competition" to customers based on the level of "value chain competition." Customer-focused strategic thinking, will become the core of telecom operators service concept. 3G era real decision of the enterprise's core competitiveness is no longer technology, but how will enterprise technology applications to the consumer lives, to meet consumer demand and upgrade the quality of life. In future, China Unicom will be based on user needs and constant innovation, anywhere, anytime for consumers and the entire society to provide updates, richer, more personalized communications and information services.

As the industry continued to accelerate the process of globalization, China Unicom's corporate strategy also had a corresponding adjustment, the new situation of China Unicom establish a brand image of a higher demand. In addition, as the growing strength of the company, business development into the field more and more widely. The new brand logo will be more clearly demonstrated the company for 3 G, an international, future-oriented concept of the brand to customers and investors to convey the company's continued development and expansion of the self-confidence.

Therefore, China Unicom's new brand identity not only conform to the trend of the times and meet the needs of their own development company, China Unicom also reflects the "freedom of connectivity to all the" persistent pursuit.

China Unicom is a new, more international brand image, the characteristics of the times to meet the targeted enterprises, with a more competitive market strategies, as well as more pragmatic, more hard work, and the 3 G, an international, and the Future ready!

World famous auto brand identity evolution history

People used to this, contacts and understanding of a variety of things and then think they have is this, and do not want to ask a few more why. For this reason, we visit the various car in the picture, has never concerned about those printed in the car nose and rear steering wheel or the middle of the brand logo, look good on the line, not Mody . However, sometimes, to ask ourselves why the car have such a logo, why green logo in a red stripes, why the top-right corner of the badge as a logo, might not be a pleasure.

Rongxin company's corporate logo

Rongxin company's corporate logo, choose "Rongxin," the English first letter "R" as a basic element of a three-dimensional design of the golden "R" letters of gold supported the true nature of gold, embodies the Rongxin financial companies invested enterprises The characteristics, reflects the company to create wealth Rongxin (Rich) goals. The letter "R" in three-dimensional modeling, angular clear implication of the investment companies sharp vision, multi-angle mode of thinking and multi-level service system. The letter "R" thick full, strong symbol of the strength of the company's robust pace. More dazzling show of gold Rongxin Fengmang people forge ahead with determination and courage of conviction. Signs for a big black, a solid foundation of the company, and continuously exceeded, continue to develop. Concise generous overall mark, identification of strong, bold combination of masculine and the big bold font in the soft one in English, both showed a stable attractive modesty of the United States, also showed the eclectic and the Association of the United States.

The ideal brand identity

The ideal brand identity: the best way to predict the future is to create it. Significance: marking the convergence of intelligence, imagination and feelings, no other knowledge to do so. True: the design must be suitable for enterprises, and its target market and it engaged in the business type. Distinction: to create a unique logo, make it unique, in the twinkling of an eye has the power to express themselves. Continuing: trademarks, by definition, must be well beyond the passage of time. Consistency: to create a brand identity the purpose of not only the consistency of the surface, is the internal consistency. Flexibility: the need for a logo: a different size, from full color to the two-color, to the monochrome, a combination of different colors, black and white, either by fax or newspaper ads, the film Negatives and positives, electronics, and Print media, new media, Commitment: brands like children, nutrition and the need to foster growth. The design process The same as the political process - the establishment of trust, build relationships, identify exactly the same process. Stage 1 investigations and analysis (Clarify prospects, strategies, goals and values, the survey for the public's needs and feelings, carry out an internal competition, and technical and legal investigations, interviews key management personnel, to assess the brand and brand structure) The management process Team Agreement: Team made clear objectives Identified roles and responsibilities Understanding of policies and procedures Enterprise customers determine the project manager and team Ascertain the contact and team Circulation of the relevant contact information Team commitments: Frank and open exchange Confidentiality Committed to the brand Mutual respect Standards and progress: Works to determine delivery ä Identification of key dates Developing projects schedule According to the need to update progress Production form Decision-making agreement: Building process (all the world's best strategic and creative thinking can be without a wise decision-making process and emerging) Determine policymakers Clearly understand the advantages and disadvantages All decisions will be made a written text Communication agreement: The establishment of documentation processes To determine who can get a copy and how to get All the contents of a text The establishment of the agenda Circulation of meeting records If the size of projects suitable for the case, the establishment of the project's website Document: All documents must be dated Every time the process to draft the proposed date The main document to be annotated version of Information collected: Mandate Set a date Analysis of the primary information Set tasks module procedures The establishment of enquiry system Legal agreement: Analysis of what resources are the intellectual property rights Understand the need to comply with the law Survey confidentiality measures Demonstration of the agreement: Advance notification of the target At the meeting, circulated on the agenda Determine what the media presentation works Establish a unified presentation systems Were confirmed, signed letters - Determine what the next step Competitive survey Distinguish between competitors: Who are the main opponents Who customer relationship with the most closely what is the way And the competitiveness of companies that are indirectly To collect information and investigate: List of information needed The survey of existing research and materials Determine the need for additional investigation Consider the use of interviews, small seminars, networking and other survey methods Determine location: Research opponents positioning Distinguish features, benefits Distinction advantages, disadvantages Research brand personality Identify key messages: Mission Slogan Description Language Advertising and other promotional theme Research on visual identification: Logo Significance Shape Color Text Verification ID: The logo features Marketing support means Sales and marketing tools Brand structure Outdoor logo Study naming strategy: Core brand name Products and services naming system Description of the business domain Research brand levels: What kind of brand structure Compared to the subsidiary brands and brand, the core brand is how to milk with water Blend or the Helijiqun Products and services is the composition Experience competitors: Network for Or visit the company store Buy and use products The use of services A sale of the General Assembly as observers Customer service phone call General information: Concluded Beginning to see opportunities Arrange a demonstration Internal investigation Learn more: By the services market Sales + distribution Marketing Management Publicity function Internal technology For information: Details provided material Available information, data files The establishment of a system: Organization Remedial mechanism Document Management Enquiries To seek information: Or before and after the historical background Market Management Publicity function The attitude of the brand The attitude of the logo Research material: Brand identity Commercial paper Electronic communications Sales and Marketing Internal publicity Environment Retail Logo on the use of: Logo [Logo Color Symbolic significance Font Research on how to advance the process: Promote responsibility The design sector enterprises Advertising agency Printing Such as network administrator Confirmed information: Brand positioning of the main assets of visual language information Stage 2 Brand Strategy Brand Strategy stated: necessary, trust, respect (the author, is that we translator) Phase 2 of the situation Services: 1, set out a clear brand strategy (cooperation) 2, re-definition of the needs of the brand strategy (displaced) 3, the need to develop brand strategy (mergers) Narrowing the focus: a new outlook of the business prospects 2 attention to the real important aspect of 3 into a meaningful dialogue 4 Mining brand essence (a simple truth) 5 create a platform targeted 6 developed central idea 7 intervals Outline of the brand's logo features: concise, strategic, fair, value-added, speaking of Outline of the elements: So far the whole process of review Industry trends Major stakeholders Internal investigation Competitive survey Interviews found Investigations revealed that Brand structure Brand attributes Brand Strategy Target Conclusions and next steps Naming 1 re-examine positioning Brand research goals and objectives of the needs of the market Evaluation of existing name On the names of competitors 2 preparatory work The development timetable Members of groups identified Team work and identify ways Determine the survey methodology Development of decision-making process Organizations access to resources 3 naming standards developed Performance standards Targeting criteria Legal standards Management standards 4 team work Create numerous names Category by category and subject What are the mixed note the name and Mo Fangxing Creative In a variation of the theme on the excavation or repeat 5 initial screening Location Linguistics Legal Habits database Online search On-line telephone directory Domain Registration The establishment of a simple list Environmental testing Name of state Leave a voice mail E-mail sent by Name Put it into business cards It joined the ad title Test Identify reliable method Inspection of dangerous signs Expose trademark conflict Check meaning of language Inspection cultural meaning Semantic analysis Finally the legal test Domestic Abroad Industry Rules and regulations Login